New-Age HCP Outreach

Drive non-linear revenue acceleration
from doctor and clinicians leveraging data
and technology full-potential

Enable game-changing HCP Engagements leveraging
Data, Clinical evidence, Technology and Digital

Diet Heart Plan Exercise 09:05 HEART 120 Bpm
  • Truly omni-channel and Phygital
  • Access to proprietary clinical evidence backed by real world datasets
  • 30+ best-in-class dashboards redefining sales productivity intelligence
  • Customer segmentations and Persona Definitions

500K+

doctors in THB’s
proprietary network
for seamless clinical
engagement

500K+

doctors in THB’s
proprietary network
for seamless clinical
engagement

80%+

monthly active
users leveraging
omni-channel
platform

80%+

monthly active
users leveraging
omni-channel
platform

2-3X

doctor impressions
across products
leveraging optimal
channel/frequency

2-3X

doctor impressions
across products
leveraging optimal
channel/frequency

>2X

salesforce
productivity with
strong nurturing /
recommendations

>2X

salesforce
productivity with
strong nurturing /
recommendations

30%+

accelerated
revenues on the
back of strong
doctor
advocacy

30%+

accelerated
revenues on the
back of strong
doctor
advocacy

Central Marketing Cloud

Doctor cohorts basis 20+ parameters (access to
THB’s proprietary network of 200K+ doctors)

Personalization enabled through continued
monitoring of doctor preferences

Integrated Field-force
Automation

One-stop platform for sales teams to engage with
HCPs across 7 different channels

Recommendation engine for sales teams basis
central marketing + past sales engagements

Detailed auto-tracking and auto-reporting with
minimal admin overheads of sales teams

Enquiries and priority actions seamless integrated
and notified

ROI / Advance
Analytics Engine

Detailed tracking for each node – sales person,
doctor customer, content / campaign

20+ parameters captured across sales members as
well as doctors to build deep data asset for profiling,
segmentation and recommendations

Detailed content meta-tagging to enable deep
analytics on topics, indications, formats, type

Next Best Action
Recommendation

Data-backed and ML-led recommendations on
next best action for sales person and/or central
marketing team

Best suited indications, content, channel, and
time are continuously monitored and
recommended for most optimal outcomes

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forward.